Priya Ross

Impossible burgers now outsell beef patties at 67% of Whole Foods locations across major metropolitan areas. Beyond Sausage generates more revenue per square foot than traditional pork products in Target stores nationwide. The numbers don’t lie: plant-based meat alternatives have…

The smartphone sat untouched on the kitchen counter for three consecutive hours last Tuesday evening. The Martinez family from Portland wasn’t dealing with a power outage or technical malfunction—they were participating in what’s become the fastest-growing family wellness trend of…